Context
OMG's social channels had low engagement, and customers weren't aware of platform features that could improve performance. Internal expert Tiff could be packaged into digestible, shareable content.
Tiff's Tips #1
Goal
Increase social engagement while providing value through expert tips. Create a repeatable video series that felt professional yet approachable, encouraging customers to reach out for deeper support.
example Motion graphic overlay in video
My Role
Video Production: Edited raw footage into polished 1-2 minute clips optimized for social
Branded Graphics: Name/title cards, episode titles, branded subtitles for accessibility
Motion Graphics: Animated screen recordings showing platform navigation steps
Video Intro template
Video outro template
Impact
Significantly increased social engagement with active comments and sharing. Created touchpoints with existing customers while demonstrating expertise to prospects, driving customer success conversations.
Tiff's tips #2
Tiff's Tips #3
