Context
OMG had valuable aggregated platform data but wasn't leveraging it as a marketing asset. The promotional products industry lacked reliable benchmarking data, creating an opportunity to establish OMG as a thought leader.
Goal
Transform internal data into quarterly thought leadership content that positioned OMG as an industry authority while providing actionable insights to our target audience.
My Role
Data Visualization: Transformed wireframe decks into polished pie charts, bar graphs, and data tables
Interactive PDF Design: Created presentation-quality PDFs combining data insights with OMG branding
Template System: Established repeatable design system for quarterly production
Impact
Positioned OMG as an industry resource beyond software provider. The professional design quality reinforced credibility as an enterprise-grade solution and created opportunities for customer conversations.
