Context
The annual PPAI Expo in Las Vegas is a major industry event requiring comprehensive pre-show and on-site marketing to drive booth traffic. That year, OMG also had a partnership booth with STAHLS' Fulfill Engine, creating an opportunity to showcase both our main platform and the new Print-on-Demand integration across two booth spaces.
OMG Show Branding
Landing Page Header
Social Post
Pop-Up Banner
Team Apparel
Team Apparel
Goal
Create a Vegas-themed campaign that drove booth traffic through cohesive pre-show and on-site marketing, including co-branded materials for the STAHLS' FE partnership booth.
My Role
Creative Direction: Developed Vegas-themed visual identity and overall branding for the show
Multi-Channel Design: Landing pages, email headers, social posts, pop-up banners, event flyers
Partnership Materials: Partnership Materials: Co-branded flyers integrating STAHLS FE's provided brand elements with OMG branding to explain POD workflows and integration
Sales Enablement: Email signatures, PPAI sponsored ad, daily team apparel
Impact
Created a memorable brand presence that successfully differentiated our dual-booth strategy. Pre-show assets drove scheduled booth meetings while educational materials helped demystify Print-on-Demand for potential customers.
