Context
OMG identified sporting goods as a high-value vertical with strong platform fit. The National Sporting Goods Association magazine provided direct access to team dealers and distributors, but required adapting messaging as products evolved.
Q1
Goal
Build brand awareness and product consideration through consistent quarterly presence while evolving messaging to reflect new product launches, particularly Print-on-Demand and presentation tools.
Q2
My Role
Concept Translation: Transformed quarterly messaging strategies into full-page print concepts
Seasonal Messaging: Q1 brand awareness, Q2-Q3 POD education, Q4 dual-product showcase
Visual Evolution: Refreshed Q3 imagery to align with website redesign while maintaining continuity
Q3
Impact
Established consistent presence with sporting goods decision-makers while building cumulative brand recognition. Quarterly evolution kept creative relevant and supported specific product adoption goals.
Q4
