Alyssa Brackert
alyssabrackert@gmail.com | Denver, Colorado | 623.696.9861 | alyssabrackert.com
alyssabrackert@gmail.com | Denver, Colorado | 623.696.9861 | alyssabrackert.com
Marketing Designer with 5+ years creating strategic, multi-channel campaigns for B2B brands. Expertise in transforming complex ideas and data into clear, engaging visuals across digital, print, video, and web.
WORK EXPERIENCE
OrderMyGear | Remote
Marketing Graphic Designer | June 2022 - February 2026
- Led design strategy for multi-channel B2B marketing campaigns including trade show experiences (PPAI Expo 2025), quarterly print advertising (NSGA), email nurture series, video content, and social media, ensuring brand consistency across all touchpoints.
- Designed comprehensive 2025 website redesign including 30+ custom software mockups, homepage video production, updated iconography, blog header images, and visual systems across homepage and 13 solution pages, repositioning brand as end-to-end technology partner.
- Created quarterly benchmark reports transforming complex platform data (AOV, order trends, product categories, industry insights) into professional, branded PDFs featuring custom charts, graphs, and data visualizations distributed to full customer database.
- Produced "Tiff's Tips" educational video series for social channels, editing raw footage into branded 1-2 minute episodes with motion graphics, animated screen recordings, subtitles, and title sequences that significantly increased social engagement.
- Designed 14-email customer onboarding series (6 onboarding + 8 tips) with custom headers, progress tracking system, and navigation elements that enabled scalable self-service activation and reduced customer success team burden.
- Led creative direction for PPAI Expo 2025 Vegas-themed campaign, creating landing page headers, email graphics, social posts, pop-up banners, co-branded partnership materials, team apparel, and pre-show sales enablement assets that drove booth traffic and meetings.
- Designed high-volume marketing materials across channels including sales sheets, landing pages, social media graphics, email campaigns, blog headers, infographics, print collateral, and paid ads, balancing brand consistency with quick turnaround requirements.
- Collaborated cross-functionally with marketing, product, sales, and customer success teams to translate strategic goals into effective visual communications.
OrderMyGear | Remote
Marketing Graphic Designer | June 2022 - February 2026
- Led design strategy for multi-channel B2B marketing campaigns including trade show experiences (PPAI Expo 2025), quarterly print advertising (NSGA), email nurture series, video content, and social media, ensuring brand consistency across all touchpoints.
- Designed comprehensive 2025 website redesign including 30+ custom software mockups, homepage video production, updated iconography, blog header images, and visual systems across homepage and 13 solution pages, repositioning brand as end-to-end technology partner.
- Created quarterly benchmark reports transforming complex platform data (AOV, order trends, product categories, industry insights) into professional, branded PDFs featuring custom charts, graphs, and data visualizations distributed to full customer database.
- Produced "Tiff's Tips" educational video series for social channels, editing raw footage into branded 1-2 minute episodes with motion graphics, animated screen recordings, subtitles, and title sequences that significantly increased social engagement.
- Designed 14-email customer onboarding series (6 onboarding + 8 tips) with custom headers, progress tracking system, and navigation elements that enabled scalable self-service activation and reduced customer success team burden.
- Led creative direction for PPAI Expo 2025 Vegas-themed campaign, creating landing page headers, email graphics, social posts, pop-up banners, co-branded partnership materials, team apparel, and pre-show sales enablement assets that drove booth traffic and meetings.
- Designed high-volume marketing materials across channels including sales sheets, landing pages, social media graphics, email campaigns, blog headers, infographics, print collateral, and paid ads, balancing brand consistency with quick turnaround requirements.
- Collaborated cross-functionally with marketing, product, sales, and customer success teams to translate strategic goals into effective visual communications.
Natural Acne Clinic | Wheat Ridge, CO
Graphic Designer & Content Strategist | January 2020 - February 2022
- Coordinated product sale campaigns including logistics, WordPress WooCommerce coupon implementation, and design of email campaigns and Facebook ads using Adobe Creative Suite and Canva, resulting in average 2x increase in product sales and 95% customer retention rate.
- Established organic social media strategy and designed weekly content using Canva and Facebook Creator Studio, achieving 200% follower increase in less than one year.
- Led development of client content acquisition process to build customer-centric brand presence, resulting in 250% increase in testimonial videos, 400% increase in before/after imagery, and 261% ROI when used in social media and paid advertising.
Graphic Designer & Content Strategist | January 2020 - February 2022
- Coordinated product sale campaigns including logistics, WordPress WooCommerce coupon implementation, and design of email campaigns and Facebook ads using Adobe Creative Suite and Canva, resulting in average 2x increase in product sales and 95% customer retention rate.
- Established organic social media strategy and designed weekly content using Canva and Facebook Creator Studio, achieving 200% follower increase in less than one year.
- Led development of client content acquisition process to build customer-centric brand presence, resulting in 250% increase in testimonial videos, 400% increase in before/after imagery, and 261% ROI when used in social media and paid advertising.
EDUCATION
JakeInMotion | Denver, CO
Adobe After Effects Certificate | November 2025
Lindsay Marsh Graphic Design Mastery Program | Denver, CO
Graphic Design Certificate | February 2022
Aveda Institute | Denver, CO
Esthetics Certification | October 2017
Glendale Community College | Glendale, AZ
Completed 31 Credits Towards Associate of Arts | December 2012
JakeInMotion | Denver, CO
Adobe After Effects Certificate | November 2025
Lindsay Marsh Graphic Design Mastery Program | Denver, CO
Graphic Design Certificate | February 2022
Aveda Institute | Denver, CO
Esthetics Certification | October 2017
Glendale Community College | Glendale, AZ
Completed 31 Credits Towards Associate of Arts | December 2012
SKILLS
Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Canva
Marketing Platforms: HubSpot, Salesforce, WordPress, WooCommerce, GoToWebinar, Facebook Creator Studio, Infusionsoft
Project Management: Trello, Wrike, Slack, G Suite, Microsoft Suite
Technical: Basic HTML, Basic CSS, Descript, Submagic, Gemini, Claude
Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Canva
Marketing Platforms: HubSpot, Salesforce, WordPress, WooCommerce, GoToWebinar, Facebook Creator Studio, Infusionsoft
Project Management: Trello, Wrike, Slack, G Suite, Microsoft Suite
Technical: Basic HTML, Basic CSS, Descript, Submagic, Gemini, Claude